Spring Design Partners

 Spring Design Partners says, "Our Design Insight Research™ uncovered an opportunity to change consumer perceptions through the positive, nostalgic memories and “real” experiences consumers associate with the Kraft brand. By leveraging classic Kraft equities and showcasing fresh off the block natural cheese that is cared for by people, not machines, we rejuvenated a timeless brand. We extended and adapted the design to approximately 150+ SKUs across 15 different cheese formats including chunks, crumbles, and snacking cheese to transform the entire brand experience."

 

It may not be as exciting as the Jones bottles packaging, but it's something interesting to look at that I may have to design one day. I like to see who redesigns products I see everyday.